© Bárbara Maia Silva

Bárbara Maia Silva is a Creative Digital Designer specializing in UX/UI, branding, and communication. Her portfolio showcases work in user experience, interface design, and brand identity. Skilled in managing digital platforms, maintaining brand consistency, and using design to drive change, she creates solutions that are visually compelling and strategically effective.

CV
barbaram.silva@outlook.pt
LinkedIn
01.Future Proof

Podcast
Design Team, Kantar (portfolio adaptation)
2025
Social Media Design

Branding, Editorial Design, Graphic Design
Illustrator, Photoshop, InDesign, Premiere Pro

Social media branding for Kantar’s global Future Proof podcast network, translating the refreshed brand identity into a cohesive and scalable system across social platforms, supporting five distinct podcast series under one unified visual language.

02.Digital Academy

E-Learning Platform
Learning Team, Kantar (portfolio adaptation)
2025
UI/UX Design

Interaction Design, Educational, UI/UX
Figma, Illustrator, Photoshop

Digital Academy is an internal learning platform designed to help colleagues build skills in AI, technology, and everyday work tools. The project focuses on creating a simple, intuitive experience with clear learning paths, making it easy for people at all levels to find, follow, and track the right training for their role.

03.KAiA

AI Assistant
Design Team, Kantar (portfolio adaptation)
2025

Brand Identity

Graphic Design, Branding, Interaction Design
Illustrator, Photoshop, Premiere Pro, Affter Effects, InDesign
KAiA is Kantar’s AI assistant that makes insights faster and easier to access. Human-centered and easy to use, it helps teams explore data, extract insights, and make smarter, future-ready marketing decisions.
04.Sustainable Transformation 
Sustainability Brand
Design Team, Kantar (portfolio adaptation)
2025
Visual Identity

Graphic Design, Branding, Logo Design
Illustrator, Photoshop, Premiere Pro, Affter Effects, InDesign

A communication and branding design project helping brands turn sustainability into a growth driver. Includes a flexible wordmark system, alternative logos, color palettes, hero-image applications, and asset designs for reports, presentations, social media, and banners.

05.BRAÇOS

Exhibition
AGIL and 23 Milhas (portfolio adaptation)2021
Exhibition and Graphic Identity

Graphic Design, Exhibition Design, Type Design
Illustrator, Photoshop, InDesign, FontForge, Serigraphy

Braços is an exhibition exploring collective work and community through graphic design and artistic practice. The project brings together ten associations across Portugal, translating collaboration and connection into typography, serigraphy, and visual mapping.

06.CV
Bárbara Maia Silva

Digital Designer | UX/UI, Branding and Communication
Porto, Portugal | barbaram.silva@outlook.pt | LinkedIn

about


work experience



Creative Digital Designer driven by curiosity and clarity, creating user-centred digital experiences people enjoy. 

Experienced in UX/UI, branding, and communication, I help teams bring ideas to life, maintain brand consistency, and support change through design and technology.


skills

Communications and Engagement Designer at Kantar
Jan 2026 – Present
Remote (working for London, UK)




Design and manage content across intranet, Viva Engage, emails, decks, FAQs, one-pagers, and short videos.
Turn complex strategies into clear, engaging narratives and visual assets.
Lead campaign design and execution: briefing, asset creation, reviews, publishing, and tracking.
Work with Communications BPs, SMEs, and design teams to ensure messaging is clear, on-brand, and engaging.
Analyse engagement metrics to refine content and improve colleague experience.
Languages

Portuguese – Native
English – Fluent



Technical Skills
UX/UI Design | Figma, WordPress
Graphic Design
| Adobe InDesign, Photoshop, Illustrator, Premiere Pro Branding and Communication
Intranet and CMS Management | Unily




Creative and Strategic Thinking

Visual and aesthetic sensitivity
Critical and conceptual design thinking
Adaptability and problem-solving
Leadership and initiative



Personal Interests
Art and Creativity | Drawing, writing, reading
Performing Arts | Movies, theatre, music, dance
Advocacy | Feminism, inclusion
Well-being | Running, Pilates
Digital Designer at Kantar
Oct 2022 – Dec 2025
Remote (working for London, UK)







Communication Designer
at studium . creative studio 
Mar 2022 – Jun 2022
Porto, Portugal






Graphic Designer at AGIL
Sep 2020 – Jan 2024
Aveiro, Portugal







Drawing Teacher and Art Mentor Freelancer
Sep 2020 – Jun 2025
Aveiro/Porto, Portugal





Designed user-centred digital experiences to improve learning and adoption.
Optimised The Source intranet for 10,000+ employees, improving navigation and usability.
Partnered with SMEs and Creative Central to ensure accurate, accessible, on-brand content.
Led UX/UI improvements to streamline workflows and internal tools.
Supported global technology and change-adoption initiatives through design.


Designed brand assets and digital content for businesses and cultural institutions across print and digital.
Developed UX/UI for healthcare websites and apps, prioritising clarity, accessibility, and usability.
Collaborated with multidisciplinary teams to turn requirements into user-centred design solutions.





Led illustration and design workshops for 50+ participants, adapting content to skill levels.
Designed communication materials for cultural events and national design magazines.
Collaborated with cultural and creative teams to deliver engaging visual storytelling across print and digital.




Prepared students for university entrance exams with drawing practice, guidance, and portfolio development.
Helped students build confidence, explore creativity, and shape their artistic identity.
Adapted teaching to individual needs, balancing technical skills with personal expression.



education

Master’s in Arts, Specialisation in Intermedia
Faculty of Fine Arts, University of Porto
Sep 2019 – Dec 2021 (2 years)

Bachelor’s in Design
University of Aveiro
Set 2016 – Jun 2019 (3 years)

Criatech Artistic Residences
Design Factory, Ílhavo
Mar 2020 – Apr 2020 (2 months)

talks and workshops

Descomunal Talk 2022 – Porto, Portugal: Shared insights on being a designer
João Carlos Workshop, AGIL 2022 – Ílhavo, Portugal: Linoleum printing workshop
Workshop at University of Aveiro 2023 – Aveiro, Portugal: Serigraphy & AI discussion
Master’s Talks at UA 2023 – Aveiro, Portugal: Guidance on master’s degree